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Two globally renowned beverages, Coca-Cola and Pepsi, have been competing for consumer attention for decades. This year, Coca-Cola has once again claimed the lead in Uzbekistan, with Uzbek consumers spending nearly half a billion dollars on Coca-Cola products since the beginning of the year.
Coca-Cola Strengthens Its Position
According to analyst Temurmalik Elmurodov, despite global challenges and declining sales in some countries, Coca-Cola Ichimligi Oʻzbekiston (brands Coca-Cola, Fanta, Sprite) has shown steady growth. From January to October 2024, the company achieved a turnover of 5.68 trillion Uzbek soms, marking a 15.5% increase compared to the same period last year.
At this pace, Coca-Cola is poised to finish 2024 better than the previous year. This success can be attributed to consistently high demand for its products and possibly an effective marketing strategy.
Pepsi Loses Momentum
Things are less promising for Coca-Cola’s competitor. International Beverages Tashkent, which produces Pepsi, Adrenalin Rush, Miranda, Lipton, 7up, and Mountain Dew, reported a turnover of 3 trillion soms for the first 10 months of 2024. This figure is 2.3% lower than the same period in 2023.
The gap between the two companies continues to widen: it was 1.8 trillion soms in 2023 but has grown to 2.6 trillion soms in 2024. It is clear that Coca-Cola is solidifying its dominance in Uzbekistan’s carbonated beverage market.
Will December Change the Game?
However, the battle for consumer attention isn’t over yet. December is a month when demand for many goods, including soft drinks, traditionally spikes. Pepsi still has a chance to catch up, though overtaking Coca-Cola seems highly unlikely.
Who Will Win the Year?
For now, Coca-Cola is confidently leading, but holiday sales could shift the results. Whether Pepsi can close the gap remains to be seen.
The article may contain inaccuracies as it is translated by AI. For more details, please refer to the Russian version of the article. If you notice any inaccuracies, you can send corrections via the Telegram bot: Uzvaibik_bot.
